Representation on visual conventions

Gun's and the use of smoke can represent danger, as in the old traditional films they weren't aloud to use blood. Signifying vilonce.

Semiotics and signifiers; red lips, signifying the femme fatal image.

Representation of the font in titles: The way the font has been displayed can have a deeper meaning and tell the audience a lot about the film.

The bold and dramatic sin city dvd case is striking for the concumers, apart from the title, the picture's been edited with a very low saturation-bringing attention to the title which could be the focal point of the image to signify a crime based film. The mode of adress the centered character is non direct, but is looking in the same direction as where the film title is, making the title stand out more. Obvious signifiers that this film is going to be crime orrientated are the guns the charaters are holding, the low saturation can also resemble the dark ambience,the costumes and the facial expressions are all indicators. The chariscuro lighting also symbols the film noir genre.



'Se7en' has a similar title on it's case like sin city, signifying crime, the way it's been written symbols blood indicating this film contains 'gore' the black background contrasts with the bold red making it stand out more.